OCTOBER - National Breast Cancer
Awareness Month
Breast Cancer Awareness Month (BCAM) (also referred to locally as National Breast Cancer Awareness Month (NBCAM)) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer.
As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection
History
AstraZeneca, which manufactures breast cancer drugs Arimidex and Tamoxifen, founded the National Breast Cancer Awareness Month in the year 1985. The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.
The number of companies promoting breast cancer awareness increased has over the years.
In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the Pink Ribbon as its symbol, though this was not the first the ribbon was used to symbolize breast cancer. In the fall of 1991, the Susan G. Komen Foundation had handed out Pink Ribbons to participants in its New York City race for breast cancer survivors.
Activities and events
The National Race for the Cure
In October 1983 the Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, by 2002 the number of participants reached 1.3 million and the event was held in over 100 US cities. The event is also being organized in several other parts of the World.
Australia and New Zealand Dove Pink Star walk
Germany Komen Frankfurt Race for the Cure
Netherlands Walk for Women
Italy Komen Italia Race for the Cure
United Kingdom Race for my wife and Race for life
Canada Run for the Cure
Hungary Avon One-Day Walk for Life
Puerto Rico Komen Puerto Rico Race for the Cure
Bulgaria Breast Cancer Walk
Breast Cancer 2 Day
There are various two-day-long walks to raise money for breast cancer research institutes. Avon sponsors a 39 mile (60 km) walk. A walk in Atlanta offers varying lengths of up to 30 miles. Canada's large "Weekend to End Breast Cancer" features a 60 km walk.
Breast Cancer 3 Day
This sixty mile fundraising walk, which is spread across 3 days, raises money for breast cancer research. This walk, which benefits Susan G. Komen for the Cure and the National Philanthropic Trust, occurs in several cities in the United States. The Breast Cancer 3-Day was previously sponsored and managed by Avon.
Bulgaria Breast Cancer Walk
Czech Republic Breast Cancer Conference
France 5km Breast Cancer Race/Walk
Germany Women's 5k/10k Walk Run
Greece Recognition dinner and Avon Breast Cancer Crusade Fashion show
Hungary Walk for Life
Ireland Breast Cancer Walk
Italy Breast cancer Awareness event
Poland Breast Cancer Walk
Portugal Educational walk-a-thon
Romania Breast Cancer Walk
Russia Press conference
Slovakia Press conference
Spain Breast Cancer Walk
Turkey "Trip to Health with Avon" walk
Ukraine Breast Cancer awareness walk
United Kingdom "Celebrating Life" award ceremony
Ride to Empower
The Ride to Empower started in 2008 and raises money for Breast Cancer Network of Strength's programs. The Ride to Empower is a destination bike ride, with fully-supported route lengths ranging from a 100 miles to less than 32 miles. The location for the Ride to Empower changes yearly.
Global Illumination
Estée Lauder Companies has arranged to have more than a dozen world-famous landmarks illuminated in pink light to draw attention to the importance of mammography screening for early diagnosis of breast cancer as well as the research for finding ways to cure and prevent breast cancer. Some of these landmarks are:
Tokyo Tower lit up in pink on October 1, 2007 for National Breast Cancer Awareness Month.
The Harbour Bridge Sydney Australia
The Hangzhou Department Store Hangzhou China
Niagara Falls Ontario Canada
The Eden Project Cornwall England
The Majestic Hotel Cannes France
The French Affiliate Building Paris France
The Angel of Peace Munich Germany
City Hall Reykjavik Iceland
Azrieli Towers Tel Aviv Israel
Constantine's Arch Rome Italy
The Arena Verona Italy
Tokyo Tower Tokyo Japan
City Hall Square Seoul Korea
The Dam Square Amsterdam The Netherlands
The Skytower Auckland New Zealand
Pink days
During Breast Cancer Awareness Month each October, people raise money by organizing activities such as theme partiesFrom Wikipedia, the free encyclopedia or a "pink day" (when employees wear pink clothing or accessories) at work. The money raised is donated to the organizers' choice of breast cancer care or research programs.
Pink for October
Pink for October is an initiative started in August of 2006, in which sites all over the world change their templates to include the color pink, in support of Breast Cancer Awareness, because October is the month of Breast Cancer Awareness.
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