OCTOBER - Breast Cancer Awareness Month

OCTOBER - National Breast Cancer
Awareness Month

Breast Cancer Awareness Month (BCAM) (also referred to locally as National Breast Cancer Awareness Month (NBCAM)) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer.

As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection


AstraZeneca, which manufactures breast cancer drugs Arimidex and Tamoxifen, founded the National Breast Cancer Awareness Month in the year 1985. The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.

The number of companies promoting breast cancer awareness increased has over the years.

In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the Pink Ribbon as its symbol, though this was not the first the ribbon was used to symbolize breast cancer. In the fall of 1991, the Susan G. Komen Foundation had handed out Pink Ribbons to participants in its New York City race for breast cancer survivors.

Activities and events
The National Race for the Cure

In October 1983 the Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, by 2002 the number of participants reached 1.3 million and the event was held in over 100 US cities. The event is also being organized in several other parts of the World.

Australia and New Zealand     Dove Pink Star walk
Germany     Komen Frankfurt Race for the Cure
Netherlands     Walk for Women
Italy     Komen Italia Race for the Cure
United Kingdom     Race for my wife and Race for life
Canada     Run for the Cure
Hungary     Avon One-Day Walk for Life
Puerto Rico     Komen Puerto Rico Race for the Cure
Bulgaria     Breast Cancer Walk

Breast Cancer 2 Day

There are various two-day-long walks to raise money for breast cancer research institutes. Avon sponsors a 39 mile (60 km) walk. A walk in Atlanta offers varying lengths of up to 30 miles. Canada's large "Weekend to End Breast Cancer" features a 60 km walk.

Breast Cancer 3 Day

This sixty mile fundraising walk, which is spread across 3 days, raises money for breast cancer research. This walk, which benefits Susan G. Komen for the Cure and the National Philanthropic Trust, occurs in several cities in the United States. The Breast Cancer 3-Day was previously sponsored and managed by Avon.

Bulgaria     Breast Cancer Walk
Czech Republic     Breast Cancer Conference
France     5km Breast Cancer Race/Walk
Germany     Women's 5k/10k Walk Run
Greece     Recognition dinner and Avon Breast Cancer Crusade Fashion show
Hungary     Walk for Life
Ireland     Breast Cancer Walk
Italy     Breast cancer Awareness event
Poland     Breast Cancer Walk
Portugal     Educational walk-a-thon
Romania     Breast Cancer Walk
Russia     Press conference
Slovakia     Press conference
Spain     Breast Cancer Walk
Turkey     "Trip to Health with Avon" walk
Ukraine     Breast Cancer awareness walk
United Kingdom     "Celebrating Life" award ceremony

Ride to Empower

The Ride to Empower started in 2008 and raises money for Breast Cancer Network of Strength's programs. The Ride to Empower is a destination bike ride, with fully-supported route lengths ranging from a 100 miles to less than 32 miles. The location for the Ride to Empower changes yearly.

Global Illumination

Estée Lauder Companies has arranged to have more than a dozen world-famous landmarks illuminated in pink light to draw attention to the importance of mammography screening for early diagnosis of breast cancer as well as the research for finding ways to cure and prevent breast cancer. Some of these landmarks are:

Tokyo Tower lit up in pink on October 1, 2007 for National Breast Cancer Awareness Month.
The Harbour Bridge     Sydney     Australia
The Hangzhou Department Store     Hangzhou     China
Niagara Falls     Ontario     Canada
The Eden Project     Cornwall     England
The Majestic Hotel     Cannes     France
The French Affiliate Building     Paris     France
The Angel of Peace     Munich     Germany
City Hall     Reykjavik     Iceland
Azrieli Towers     Tel Aviv     Israel
Constantine's Arch     Rome     Italy
The Arena     Verona     Italy
Tokyo Tower     Tokyo     Japan
City Hall Square     Seoul     Korea
The Dam Square     Amsterdam     The Netherlands
The Skytower     Auckland     New Zealand

Pink days

During Breast Cancer Awareness Month each October, people raise money by organizing activities such as theme parties
From Wikipedia, the free encyclopedia or a "pink day" (when employees wear pink clothing or accessories) at work. The money raised is donated to the organizers' choice of breast cancer care or research programs.

Pink for October

Pink for October is an initiative started in August of 2006, in which sites all over the world change their templates to include the color pink, in support of Breast Cancer Awareness, because October is the month of Breast Cancer Awareness.

From Wikipedia, the free encyclopedia